Newsprint directory and poster for the Chinatown shopping community. "You're Better Than The Mall."


The goal of this project was to draw people to shop and support local Chinatown businesses during the holidays. The newsprint directory allowed people to view chinatown through a map which gave directions to participating stores, as well as the history of the area and the participating stores. The back of the newsprint directory had a polka dot pattern print, which could be used as holiday gift wrapping paper. A flyer was also made, that was displayed throughout Chinatown at the time of the project's duration.

Job components>

Folding newsprint directory, Flyer design