This project was created alongside Noa Emberson of Onward Creative. I helped assist him in conceptualizing and creating an array of logos for the client. In the end they chose one of Noa's logotypes (HPR) that shows symbolized radio waves and visual aspects that resemble a rainbow, refreshing the brand and bringing it into modern times while keeping its warm feel. My main role in this project was to create a style guide for the company to follow. The style guide has many sections including: brand overview, logo overview, color overview, typography overview and the brand look.
Style guide, Branding, Conceptualizing